Insights
Ideas on AI and the people who sell, advise and serve.
Articles, films, guides and research from Klára Lorencová and the PromethistAI team. Each piece starts from a question our customers ask.
Film
Film · 1:54 · Oct 27, 2026Practise every sales call before the real oneOne call that ends ten seconds in, then the same call after the practice.Watch the film →
Report
ReportYour customers already know moreClients arrive better informed than ever. The advisor’s value moves from information to understanding and judgment.Coming soon
Article
Article · Jun 9, 2026The human nervous system can stop your transformation, or carry itResistance to AI adoption is often a physiological signal, not an attitude problem.Read the article →
Webinar
Webinar · May 21, 2026Empower launch webinarWhy coaching needs more than answers, and a live walkthrough of building a coaching program.Watch the recording →
Guide
GuideAI sales coaching and role-play tools comparedThree kinds of tools, seven questions to ask, and when another tool is the better fit.Read the guide →
Article
Article · Klára LorencováWhy satisfied bank customers still move their moneySatisfaction went up, and so did the share of customers moving money elsewhere. What feeling understood has to do with it.Coming soon
Article
Article · Petr MarekWhat a five-star rating never told usBuilding socialbots for the Amazon Alexa Prize taught us to perfect one conversation. The research on relationships says the next one matters more.Coming soon
Research
ResearchPapers from our teamOur research on Relational Agents, dialogue systems and what we learned in the Amazon Alexa Prize.See the research →