Co-Founder & CEO, PromethistAI

Klára Lorencová

Also written Klara Lorencova

Klára writes and speaks about AI and human performance, and about a choice every company now faces: use AI to sell faster, or use it to sell better.

Based in New YorkSpeaks in English and CzechAbout PromethistAI →
Klára Lorencová, Co-Founder and CEO of PromethistAI
Her view
"Reducing the cost of a conversation and increasing its value are two different economic problems."
Klára Lorencová

AI usually scales the behavior a company already has. The braver move is to use it to build the behavior you want. Most companies will use AI to sell faster: a quicker pitch, a tighter script, more contacts. A few will use it to sell better, by helping their people and their customer conversations work the way they always wanted. That takes courage.

The same choice exists in every industry that sells through conversation. In banking, the risk is concrete: banks could automate the very sales habits they have spent years trying to break. The words change from industry to industry. The idea stays the same.

What she speaks about

Four topics she speaks and writes about.

01The economics of AI and peopleCutting the cost of a conversation and raising its value are different problems. Why the return on AI depends on what people achieve with it.
02Selling better, not fasterHow AI can build consultative selling and genuine advice, in banking, insurance and beyond, instead of speeding up the old pitch.
03Customer relationships in the AI eraWhat will make customers choose a company in ten years, when products are easy to compare and every client asks their own AI first.
04The future of human judgmentAs answers get cheap, expertise moves to judgment. What that means for the people who sell, advise and serve.
Bios

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Klára Lorencová is Co-Founder and CEO of PromethistAI, the Relational Intelligence company. She writes and speaks about AI and human performance: how companies can use AI to help their people sell better, not just faster.

Klára Lorencová is Co-Founder and CEO of PromethistAI, the Relational Intelligence company. PromethistAI builds AI coaches and Digital Humans for the people who sell, advise and serve, and works with a major European banking group and a telecom operator.

Before PromethistAI, Klára spent 20+ years in business and law, working on strategy and innovation and on how people think and decide. She writes and speaks about AI and human performance, and about a choice every company now faces: use AI to sell faster, or use it to sell better. She is based in New York.

Klára Lorencová is Co-Founder and CEO of PromethistAI, the Relational Intelligence company. PromethistAI builds AI coaches and Digital Humans for the people who sell, advise and serve. Its coach, Empower, prepares bankers, advisors and sales teams for the conversations that matter and works with a major European banking group. Its customer-facing AI agent, Engage, welcomes customers in branches and online, often as a Digital Human.

Before PromethistAI, Klára spent 20+ years in business and law, focused on strategy, innovation and how people think, decide and trust. She co-founded PromethistAI in 2019 with researchers and engineers from the team that reached the Amazon Alexa Prize final four times and won gold in 2021.

Her argument is simple. AI usually scales the behavior a company already has. Most companies will use it to sell faster: a quicker pitch, a tighter script, more contacts. The braver move is to use it to build the behavior they want, such as advice clients still stand behind years later. She writes and speaks about the economics of AI and human performance, customer relationships in the AI era and the future of human judgment at work. She is based in New York.

Klára Lorencová · Klara Lorencova
Writing and news

Latest from Klára.

Her articles, interviews and talks, newest first.

Press release · Nov 9, 2026PromethistAI takes its Relational Agents to US banks and insurersMuch of AI in banking is built to make tasks faster. Relational Agents are built for the decisions that need more than an answer.Read on News →LinkedInShort takes on AI and human performanceHer latest posts, from the economics of AI to the conversations that still need people.Follow on LinkedIn →
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Interview and speaking requests

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She speaks about AI and human performance and about selling better with AI, in English and Czech. For interviews, panels and podcasts, write to klara.lorencova@promethist.ai.

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